New Logo Design for 2024

Out with the old, in with the new. JD's Mug Shoppe new logo is quite similar to the old one, but with maybe a bit more dynamism in the overall design.  I always saw the old logo as a placeholder but I wasn't sure to improve upon the concept. 

JD's Mug Shoppe's old logo


The thick brushstrokes were meant to mimic some of the mug designs, such as the owl and hummingbird, and in that sense, I think they succeeded, but the design doesn't seem as "alive" as the bird coffee mugs, for lack of a better word. 

I ended up using Adobe Firefly (a generative AI program) for inspiration. After going through several iterations of coffee mugs, I found one that was close to what I wanted. I downloaded the image and re-drew a simplified version in Photoshop. After I was satisfied with the mug logo, I placed the "JD's Mug Shoppe" text in the image and uploaded it. I still might tweak the logo, but overall, I'm happy with the results.

JD's Mug Shoppe new logo

Leave a comment

Please note, comments must be approved before they are published